The Romualdo Del Bianco® Foundation – Life Beyond Tourism® In Journey for Dialogue:

The Romualdo Del Bianco® Foundation was founded in Florence after the fall of the Berlin Wall, thanks to the vision of the Florentine hotelier Paolo Del Bianco. The aim was to create a bridge between the peoples of Eastern and Western Europe, promoting mutual understanding through culture, in a symbolic place like Florence.

Today, the international network includes over 500 institutions in 111 countries across five continents, and the Foundation collaborates actively with international organizations such as ICCROM, ICOMOS, IUCN, UNWTO, and ICOM. Over the years, the Foundation has come to realize that hospitality is a vocation capable of generating respect, dialogue, and understanding between cultures—fundamental pillars for lasting peace.

A natural evolution of the Foundation’s thinking was the birth of Life Beyond Tourism®, presented in 2007 in Baku, Azerbaijan, at the International Conference: “The 21st Century: Islamic Historical Cities” On that occasion, Life Beyond Tourism® was officially firstly presented as the cultural evolution of travel, aimed at promoting intercultural dialogue and the enhancement of heritage as a tool for knowledge and peace. It was officially presented in Florence in 2008. This approach encourages overcoming the concept of mass tourism, transforming travel into an opportunity for personal growth, cultural exchange, and responsibility toward heritage.

Mission

We promote peace through intercultural dialogue, using cultural and natural heritage as a means to bring people and communities together. Guided by a vision that connects institutions, universities, schools, and organizations, we see heritage as a powerful engine for social cohesion and sustainable development. Through hands-on initiatives, international projects, and public spaces—like the Expressions of Gratitude Museum at Palazzo Coppini in the heart of Florence—we foster meaningful encounters and cultural exchange, sharing best practices that inspire people of all ages.

Slogans Over the years

Over the years, the Foundation has summarized its vision in symbolic phrases, capable of guiding its activities and communicating its universal values.

1998 – For peace in the world, among young people of different countries, through culture. Meeting, getting acquainted, understanding each other to develop friendship among people.

2005 – International meetings without competition, in the respect of each one’s identity – A past to know together, a common future to build.

2010 – Year of the Rapprochement of Cultures From Florence, we are helping to trigger young people’s emotions, urging them to come up with thoughts and proposals of use to the international community.