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| Visual Communication in Architectural Environment: Advertising in the Historical City Centers |
EACH
WORKSHOP IS MADE UP BY 3 DIFFERENT PHASES:
1) BEFORE the workshop: each group of university students from
a different country must prepare a preliminary work, to be presented
in Florence.
2) DURING the workshop there will be formed different
international mixed groups of students; each international group
will present a final work at the end of the week.
3) AFTER the workshop: once coming back home, each national
group of university students will prepare a final version of
the project. |
PROJECT LEADER:
Myhaylo Averbakh
PROJECT LEADER E-MAIL:
m_averbakh@mail.ru
PARTECIPANTS:
Department of Art History, Eötvös Loránd University, Budapest Alexandra Sztipanov, Milos Sztipanov, Blazsovits Agnes, Juhasz Jozefa, Gardonyi Laszlo, Rozsas Livia, Gimesi Peter
AFTER THE WORKSHOP
What is History? That is a question, what is have to be asked, if we are talking about historical city-cores. History is a thing, to be remembered, and to be told to our children. We must never forget that the thing present doesn’t exists. It’s only a point on the infinitive line of time, which runs from the Past to the Future. Today, we are the future, but tomorrow we will be history too.
Art is a very hard thing to explain. This is not an art-theoretical essay, so please, forgive us, that we will not problemise this subject, and only declaring the sentence: Art is one piece of history, and we must preserve as much of it to our children, as we can.
The real problem, we have to discuss, is the term “preservation”, if the object of this action is a city. We can simply ask: preservation of a city is equal to the preservation of the buildings? (In this case, under the term buildings, we mean not just the buildings, but the road-system, and the view of the city.) The empirical preservation is enough? In a very rigid way, we can say yes, that is the maximum we can do. (Here, we find ourselves near the borders of the so-called positivism of the XIX. century.)
But, if we think forward, we must ask the next question: what is a city? It’s a paradigmatical question, how we define that word. After the great scholars of the XIX. century, our view of the whole culture had changed. Now, we must count with the consequences of the new cultural studies, and must admit, that a city is (and was) much more than a group of buildings. It’s a cultural net, operated by the inhabitants.
The culture is changing: banality, but true. If we accept that, we must re-think the word preservation, under the cultural net paradigm. How could we secure the unchangeability of the empirical city, if the core of the human relations, the culture is changing? It’s an anomaly, we can not dissolve.
If we declarem that, this cultural net is the most important, we will see, how our common days destroy the historical pieces. (In history, there are a lot of examples, just see Rome in the middle ages.)
If we choose the empirical preservation, we can save the pieces of art, but on the other hand, history will kill the normal life in the city, and sooner or later, the city will be a big museum, without any real life, only tourism.
It’s not this essay’s job, to answer these questions. But the first step is done: we have realised the problem, and now, we can think about the solution.
Images of the WORK:
PHOTO
EXHIBITION >
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Kharkiv State Technical University of Civil Engineering and Architecture
Group leaders: Sergeyeva Tetyana, Demydyuk Oksana, Students: Chebotarov Oleg, Tokareva Svitlana, Averbakh Viktor, Nagornyy Artem, Nifontova Mariya, Lopatko Polina, Polivanova Mayya, Nikolayeva Ganna
Before
- After
Interdiciplinary teams from SERBIA - University of Novi Sad and University of Belgrade, architecture, design, management, marketing, media, - professor: 1 Sonja Prodanovic, Institute for Arch. & Urb. of Serbia, BG, 2 Uroš Nedeljkovic, assitant prof., design NS, - Students: 1. Nenad Dickov, stud. design NS, 2. Svetlana Asiku, stud. arch. BG, 3. Nevena Jovanovic, stud. arch. BG, 4. Gordana Radonic, stud. arch, NS, 5 Milena Veletic, stud. design, NS, 6. Dunja Mitrovic, stud. design, NS. 7. Andrea Katic, stud. management NS, 8. Sasa Raletic, stud. marketing NS
Before
- After
UNIVERSITY OF ARCHITECTURE, CIVIL ENGINEERING AND GEODESY, Sofia, Bulgaria Professors: Assist. Prof. Velina Pandjarova; Assist. Prof. Donika Georgieva; Students: (1) Anna Dimitrova; (2) Vesela Kostova; (3) Gergina Simeonova; (4) Marinela Georgieva; (5) Plamen Trifonov; (6) Silvia Oumnikova; (7) Vladimir Changulev; (8) Nikolai Chatalbashev
Before
- After
GLIWICE-POLAND
Silesian University of Technology Faculty of Architecture
professor:
Piotr Stachurski (Arch. PhD)
students:
1. Michal Jach 2. Roman Kubos 3. Marta Styrna 4. Malgorzata Kotula 5. Karolina Przybyla (Arch.) 6. Magdalena Kowalczuk 7. Inga Dworak 8. Monika Piechowicz
Before
- After
Department of Art History, Eötvös Loránd University, Budapest Alexandra Sztipanov, Milos Sztipanov, Blazsovits Agnes, Juhasz Jozefa, Gardonyi Laszlo, Rozsas Livia, Gimesi Peter
Before
- After
Before
- After
Before
- After
Before
- After
Before - After
Before - After
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GROUP1
Lopatko Polina (UA), Anna Dimitrova (BUL), Juhasz Jozefa (Hun), Michal Jach (Pol), Gordana Radonic(Ser)
During
GROUP2
Polivanova Mayya (UKR), Svetlana Asiku (SER), Gergina Simeonova (BUL), Magdalena Kowalczuk (POL), Milos Sztipanov (HUN)
During
GROUP3
Nikolayeva Ganna (UKR), Marta Styrna (POL), Silvia Oumnikova (BUL), Sasa Raletic (SER)
During
GROUP4
Tokareva Svitlana (UKR), Nevena Jovanovic (SER), Marinela Georgieva (BUL), Inga Dworak (POL), Jelena Pavlicic (HUN).
During
GROUP5
Nagornyy Artem (UKR), Andrea Katic (SER), Vesela Kostova (BUL), Karolina Przybyla (POL),
During
GROUP6
Averbakh Viktor (UKR), Dunja Mitrovic (SER), Malgorzata, Kotula,(BUL), Nikolai Chatalbashev (POL), Rozsas Livia (HUN).
During
GROUP7
Chebotarov Oleg (UKR), Milena Veletic (SER), Vladimir Changulev (BUL), Roman Kubos (POL), Alexandra Sztipanov (HUN).
During
GROUP8
Nifontova Mariya (UKR), Nenad Dickov (SER), Plamen Trifonov (BUL), Monika Piechowicz (POL), Blazsovits Agnes (HUN)
During
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