07/09/2010
Visual Communication in Architectural Environment: Advertising in the Historical City Centers


EACH WORKSHOP IS MADE UP BY 3 DIFFERENT PHASES:

1) BEFORE the workshop: each group of university students from a different country must prepare a preliminary work, to be presented in Florence.

2) DURING the workshop there will be formed different international mixed groups of students; each international group will present a final work at the end of the week.

3) AFTER the workshop: once coming back home, each national group of university students will prepare a final version of the project.


Project phase: AFTER


PROJECT LEADER:
Myhaylo Averbakh

PROJECT LEADER E-MAIL:
m_averbakh@mail.ru








PARTECIPANTS:
 UNIVERSITY OF ARCHITECTURE, CIVIL ENGINEERING AND GEODESY, Sofia, Bulgaria
Professors: Assist. Prof. Velina Pandjarova; Assist. Prof. Donika Georgieva;
Students: (1) Anna Dimitrova; (2) Vesela Kostova; (3) Gergina Simeonova; (4) Marinela Georgieva; (5) Plamen Trifonov; (6) Silvia Oumnikova; (7) Vladimir Changulev; (8) Nikolai Chatalbashev


AFTER THE WORKSHOP

1. ROMUALDO DEL BIANCO FOUNDATION
At first we would like to say our BIG THANKS to the Foundation for giving us the opportunity to see the beautiful town of Florence.(picture 1) Anna Dimitrova

2. SEE AND LEARN
This was not only a good opportunity to visit so many historical places but also to learn many things about the way of advertising in the historical city centers. We found out that there are no billboards or any other kind of advertisement on the facades of the historical buildings, and we admired some excellent examples of signification of conservation activities.(picture 2) Vesela Kostova

3. FRIENDSHIP
Another very exiting thing of this workshop was that we had the chance to meet many other students from different countries, exchange knowledge and make many new friends.(picture 3) Gergina Simeonova

4. EXPLORE TOGETHER
We think that those workshops are very important and useful for all the future specialists. They are the best way to learn more things of the world history by exploring the historical buildings that we all have already studied in history lessons at our Universities. (picture 4) Marinela Georgieva

5. WORK IN TEAM
But all the time we kept in mind the theme of our workshop. We studied the different types of visual communication in Florence. The information signs for example are all over the city, they are so clear that there’s no chance to lose your way. (picture 5) Plamen Trifonov

6. ANALYZE
But we also found out that there are many, many forbidden things. In spite of being reasonable, they sometimes makes you feel unpleasant. (picture 6) Silvia Oumnikova

7. THE ENLIGHTENMENT
Finally, after seeing so much, we understood that the architecture, the buildings themselves, the atmosphere they create, the streets, the river, the whole natural environment of a town, all these are a kind of advertisement. (picture 7) Vladimir Changulev

8. CONCLUSION
So there is no point of putting any other advertisements in a historical city center. With its unique characteristics and its buildings – symbols that form the impression of a beautiful and unforgettable town, Florence is one of the most significant ones we had ever seen. (picture 8) Nikolai Chatalbashev

Why don’t we look at our home cities with these eyes and try to reveal that special beauty sometimes hidden beneath the advertisement panels?



Images of the WORK:


PHOTO EXHIBITION >


Kharkiv State Technical University of Civil Engineering and Architecture
Group leaders: Sergeyeva Tetyana, Demydyuk Oksana, Students: Chebotarov Oleg, Tokareva Svitlana, Averbakh Viktor, Nagornyy Artem, Nifontova Mariya, Lopatko Polina, Polivanova Mayya, Nikolayeva Ganna
Before - After


Interdiciplinary teams from SERBIA - University of Novi Sad and University of Belgrade, architecture, design, management, marketing, media, - professor: 1 Sonja Prodanovic, Institute for Arch. & Urb. of Serbia, BG, 2 Uroš Nedeljkovic, assitant prof., design NS, - Students: 1. Nenad Dickov, stud. design NS, 2. Svetlana Asiku, stud. arch. BG, 3. Nevena Jovanovic, stud. arch. BG, 4. Gordana Radonic, stud. arch, NS, 5 Milena Veletic, stud. design, NS, 6. Dunja Mitrovic, stud. design, NS. 7. Andrea Katic, stud. management NS, 8. Sasa Raletic, stud. marketing NS
Before - After


UNIVERSITY OF ARCHITECTURE, CIVIL ENGINEERING AND GEODESY, Sofia, Bulgaria
Professors: Assist. Prof. Velina Pandjarova; Assist. Prof. Donika Georgieva;
Students: (1) Anna Dimitrova; (2) Vesela Kostova; (3) Gergina Simeonova; (4) Marinela Georgieva; (5) Plamen Trifonov; (6) Silvia Oumnikova; (7) Vladimir Changulev; (8) Nikolai Chatalbashev
Before - After



GLIWICE-POLAND

Silesian University of Technology
Faculty of Architecture

professor:

Piotr Stachurski (Arch. PhD)

students:

1. Michal Jach
2. Roman Kubos
3. Marta Styrna
4. Malgorzata Kotula
5. Karolina Przybyla (Arch.)
6. Magdalena Kowalczuk
7. Inga Dworak
8. Monika Piechowicz


Before - After


Department of Art History, Eötvös Loránd University, Budapest
Alexandra Sztipanov, Milos Sztipanov, Blazsovits Agnes, Juhasz Jozefa, Gardonyi Laszlo, Rozsas Livia, Gimesi Peter
Before - After



Before - After



Before - After



Before - After

 
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Before - After



GROUP1
Lopatko Polina (UA), Anna Dimitrova (BUL), Juhasz Jozefa (Hun), Michal Jach (Pol), Gordana Radonic(Ser)
During


GROUP2
Polivanova Mayya (UKR), Svetlana Asiku (SER), Gergina Simeonova (BUL), Magdalena Kowalczuk (POL), Milos Sztipanov (HUN)
During
GROUP3
Nikolayeva Ganna (UKR), Marta Styrna (POL), Silvia Oumnikova (BUL), Sasa Raletic (SER)
During

GROUP4
Tokareva Svitlana (UKR), Nevena Jovanovic (SER), Marinela Georgieva (BUL), Inga Dworak (POL), Jelena Pavlicic (HUN).
During


GROUP5
Nagornyy Artem (UKR), Andrea Katic (SER), Vesela Kostova (BUL), Karolina Przybyla (POL),
During


GROUP6
Averbakh Viktor (UKR), Dunja Mitrovic (SER), Malgorzata, Kotula,(BUL), Nikolai Chatalbashev (POL), Rozsas Livia (HUN).
During


GROUP7
Chebotarov Oleg (UKR), Milena Veletic (SER), Vladimir Changulev (BUL), Roman Kubos (POL), Alexandra Sztipanov (HUN).
During


GROUP8
Nifontova Mariya (UKR), Nenad Dickov (SER), Plamen Trifonov (BUL), Monika Piechowicz (POL), Blazsovits Agnes (HUN)
During