07/09/2010
Visual Communication in Architectural Environment: Advertising in the Historical City Centers


EACH WORKSHOP IS MADE UP BY 3 DIFFERENT PHASES:

1) BEFORE the workshop: each group of university students from a different country must prepare a preliminary work, to be presented in Florence.

2) DURING the workshop there will be formed different international mixed groups of students; each international group will present a final work at the end of the week.

3) AFTER the workshop: once coming back home, each national group of university students will prepare a final version of the project.


Project phase: AFTER


PROJECT LEADER:
Myhaylo Averbakh

PROJECT LEADER E-MAIL:
m_averbakh@mail.ru






Kharkiv State Technical University of Civil Engineering and Architecture

PARTECIPANTS:
 Group leaders: Sergeyeva Tetyana, Demydyuk Oksana, Students: Chebotarov Oleg, Tokareva Svitlana, Averbakh Viktor, Nagornyy Artem, Nifontova Mariya, Lopatko Polina, Polivanova Mayya, Nikolayeva Ganna


Kharkiv State Technical University of Civil Engineering and Architecture AFTER THE WORKSHOP

Our proposal is as follows: We propose to use the projecting technology mainly in the evening. In our opinion the projection imaging should be realized according to the definite scenario. It can be 5 minutes “advertising” bloc 5-7 times a day. There is no doubt that the unexpected bright and exciting image, which is projected on a front, will attract attention. But the paradox is that the increased attention to the architecture doesn’t finish even after completing the sight but quite the contrary. We are sure of this. We have taken the end wall of the basilica San Lorenzo as an example. In our opinion it suits very well for the demonstration of our idea. 1. Tokareva Svitlana:Information of different kind, news can be projected on the front. 2. Chebotarov Oleg:Commercial advertisement especially with the trade mark having the local colours can unexpectedly recolour the front of the building. 3. Nikolaeva Ganna:It can be possible to demonstrate the method of proportion i.e. those techniques which have allowed arranging the parts of the front just so but not differently. 4. Averbakh Viktor: I’ll be glad to see images of pictorial works of the Renaissance grand masters. 5. Nagornyy Artem:Advertisement has the female face very often. 6. Nifontova Mariya:I propose to “hang up” the virtual faced marble front because the front of San Lorenzo has not faced yet. 7. Polivanova Mayya: Advertising greeting, which is addressed to the guests of the city, can begin the advertising bloc. 8. Lopatko Polina:Pictures of nature will look very beautifully. At the same time "disappearance” of the front is possible for a moment.



Images of the WORK:


PHOTO EXHIBITION >


Kharkiv State Technical University of Civil Engineering and Architecture
Group leaders: Sergeyeva Tetyana, Demydyuk Oksana, Students: Chebotarov Oleg, Tokareva Svitlana, Averbakh Viktor, Nagornyy Artem, Nifontova Mariya, Lopatko Polina, Polivanova Mayya, Nikolayeva Ganna
Before - After


Interdiciplinary teams from SERBIA - University of Novi Sad and University of Belgrade, architecture, design, management, marketing, media, - professor: 1 Sonja Prodanovic, Institute for Arch. & Urb. of Serbia, BG, 2 Uroš Nedeljkovic, assitant prof., design NS, - Students: 1. Nenad Dickov, stud. design NS, 2. Svetlana Asiku, stud. arch. BG, 3. Nevena Jovanovic, stud. arch. BG, 4. Gordana Radonic, stud. arch, NS, 5 Milena Veletic, stud. design, NS, 6. Dunja Mitrovic, stud. design, NS. 7. Andrea Katic, stud. management NS, 8. Sasa Raletic, stud. marketing NS
Before - After


UNIVERSITY OF ARCHITECTURE, CIVIL ENGINEERING AND GEODESY, Sofia, Bulgaria
Professors: Assist. Prof. Velina Pandjarova; Assist. Prof. Donika Georgieva;
Students: (1) Anna Dimitrova; (2) Vesela Kostova; (3) Gergina Simeonova; (4) Marinela Georgieva; (5) Plamen Trifonov; (6) Silvia Oumnikova; (7) Vladimir Changulev; (8) Nikolai Chatalbashev
Before - After



GLIWICE-POLAND

Silesian University of Technology
Faculty of Architecture

professor:

Piotr Stachurski (Arch. PhD)

students:

1. Michal Jach
2. Roman Kubos
3. Marta Styrna
4. Malgorzata Kotula
5. Karolina Przybyla (Arch.)
6. Magdalena Kowalczuk
7. Inga Dworak
8. Monika Piechowicz


Before - After


Department of Art History, Eötvös Loránd University, Budapest
Alexandra Sztipanov, Milos Sztipanov, Blazsovits Agnes, Juhasz Jozefa, Gardonyi Laszlo, Rozsas Livia, Gimesi Peter
Before - After



Before - After



Before - After



Before - After

 
Before - After

 



Before - After



GROUP1
Lopatko Polina (UA), Anna Dimitrova (BUL), Juhasz Jozefa (Hun), Michal Jach (Pol), Gordana Radonic(Ser)
During


GROUP2
Polivanova Mayya (UKR), Svetlana Asiku (SER), Gergina Simeonova (BUL), Magdalena Kowalczuk (POL), Milos Sztipanov (HUN)
During
GROUP3
Nikolayeva Ganna (UKR), Marta Styrna (POL), Silvia Oumnikova (BUL), Sasa Raletic (SER)
During

GROUP4
Tokareva Svitlana (UKR), Nevena Jovanovic (SER), Marinela Georgieva (BUL), Inga Dworak (POL), Jelena Pavlicic (HUN).
During


GROUP5
Nagornyy Artem (UKR), Andrea Katic (SER), Vesela Kostova (BUL), Karolina Przybyla (POL),
During


GROUP6
Averbakh Viktor (UKR), Dunja Mitrovic (SER), Malgorzata, Kotula,(BUL), Nikolai Chatalbashev (POL), Rozsas Livia (HUN).
During


GROUP7
Chebotarov Oleg (UKR), Milena Veletic (SER), Vladimir Changulev (BUL), Roman Kubos (POL), Alexandra Sztipanov (HUN).
During


GROUP8
Nifontova Mariya (UKR), Nenad Dickov (SER), Plamen Trifonov (BUL), Monika Piechowicz (POL), Blazsovits Agnes (HUN)
During