07/09/2010
Visual Communication in Architectural Environment: Advertising in the Historical City Centers


EACH WORKSHOP IS MADE UP BY 3 DIFFERENT PHASES:

1) BEFORE the workshop: each group of university students from a different country must prepare a preliminary work, to be presented in Florence.

2) DURING the workshop there will be formed different international mixed groups of students; each international group will present a final work at the end of the week.

3) AFTER the workshop: once coming back home, each national group of university students will prepare a final version of the project.


Project phase: BEFORE


PROJECT LEADER:
Myhaylo Averbakh

PROJECT LEADER E-MAIL:
m_averbakh@mail.ru








PARTECIPANTS:
GLIWICE-POLAND

Silesian University of Technology
Faculty of Architecture

professor:

Piotr Stachurski (Arch. PhD)

students:

1. Michal Jach
2. Roman Kubos
3. Marta Styrna
4. Malgorzata Kotula
5. Karolina Przybyla (Arch.)
6. Magdalena Kowalczuk
7. Inga Dworak
8. Monika Piechowicz


BEFORE THE WORKSHOP

Upper Silesia was a south-eastern part of Silesia, a historical and geographical region of Poland. The region is situated in the Silesian highlands, between the upper Oder and upper Vistula rivers.

The Upper Silesian Industrial Area is an agglomeration of 3 million inhabitants. It lays between two big cities important for polish history – Kraków (historic capital of Polish Kingdom) in the east and Wrocław (historic capital of Silesia) and in the west. There are some cities of medieval roots (Gliwice, Bytom, Mikołów, Mysłowice, Pyskowice, Toszek, Będzin, Czeladź, Tarnowskie Góry) and almost just established (Katowice, Sosnowiec, Zabrze, Chorzów, Ruda Śląska, Dąbrowa Górnicza, Siemianowice Śląskie,Świętochłowice, Knurów, Piekary Śląskie). (1)

As usual in history, the border of described area was not constant and it was changed many times. In the Early Middle Ages Silesia was a province of the Kingdom of Poland. Since the 14th century the region became a part oft the Czech Kingdom and then (since the 16th century) a part of the Austrian empire. Very important change was a result of Austrian-Prussian wars; when almost the whole Silesia was incorporated to the Prussian Kingdom. Since the end of the 18th century (Partition of Poland) there was the border of three countries- Prussian Kingdom, Austria and Russia (Sosnowiec, Dąbrowa Górnicza, Będzin, Czeladź). As a result of Industrial Revolution, especially at the end of 19th and the beginning of 20th century, a provincial, country area of East Upper-Silesia became one of the biggest industrial areas in Europe, with new urban development. Industrialization brought a great social tension. It was connected with fast development of old historical cites and setting up a new ones. After the Second World War almost the whole Upper Silesia (including the Upper Silesian Industrial Area) returned to Poland.

Every city in is different and has specific features of urban layout and general outlook of center. There are many different ways of perception of advertisements in every single city center.





Images of the WORK:


Kharkiv State Technical University of Civil Engineering and Architecture
Group leaders: Sergeyeva Tetyana, Demydyuk Oksana, Students: Chebotarov Oleg, Tokareva Svitlana, Averbakh Viktor, Nagornyy Artem, Nifontova Mariya, Lopatko Polina, Polivanova Mayya, Nikolayeva Ganna
Before - After


Interdiciplinary teams from SERBIA - University of Novi Sad and University of Belgrade, architecture, design, management, marketing, media, - professor: 1 Sonja Prodanovic, Institute for Arch. & Urb. of Serbia, BG, 2 Uroš Nedeljkovic, assitant prof., design NS, - Students: 1. Nenad Dickov, stud. design NS, 2. Svetlana Asiku, stud. arch. BG, 3. Nevena Jovanovic, stud. arch. BG, 4. Gordana Radonic, stud. arch, NS, 5 Milena Veletic, stud. design, NS, 6. Dunja Mitrovic, stud. design, NS. 7. Andrea Katic, stud. management NS, 8. Sasa Raletic, stud. marketing NS
Before - After


UNIVERSITY OF ARCHITECTURE, CIVIL ENGINEERING AND GEODESY, Sofia, Bulgaria
Professors: Assist. Prof. Velina Pandjarova; Assist. Prof. Donika Georgieva;
Students: (1) Anna Dimitrova; (2) Vesela Kostova; (3) Gergina Simeonova; (4) Marinela Georgieva; (5) Plamen Trifonov; (6) Silvia Oumnikova; (7) Vladimir Changulev; (8) Nikolai Chatalbashev
Before - After



GLIWICE-POLAND

Silesian University of Technology
Faculty of Architecture

professor:

Piotr Stachurski (Arch. PhD)

students:

1. Michal Jach
2. Roman Kubos
3. Marta Styrna
4. Malgorzata Kotula
5. Karolina Przybyla (Arch.)
6. Magdalena Kowalczuk
7. Inga Dworak
8. Monika Piechowicz


Before - After


Department of Art History, Eötvös Loránd University, Budapest
Alexandra Sztipanov, Milos Sztipanov, Blazsovits Agnes, Juhasz Jozefa, Gardonyi Laszlo, Rozsas Livia, Gimesi Peter
Before - After



Before - After



Before - After



Before - After

 
Before - After

 



Before - After



GROUP1
Lopatko Polina (UA), Anna Dimitrova (BUL), Juhasz Jozefa (Hun), Michal Jach (Pol), Gordana Radonic(Ser)
During


GROUP2
Polivanova Mayya (UKR), Svetlana Asiku (SER), Gergina Simeonova (BUL), Magdalena Kowalczuk (POL), Milos Sztipanov (HUN)
During
GROUP3
Nikolayeva Ganna (UKR), Marta Styrna (POL), Silvia Oumnikova (BUL), Sasa Raletic (SER)
During

GROUP4
Tokareva Svitlana (UKR), Nevena Jovanovic (SER), Marinela Georgieva (BUL), Inga Dworak (POL), Jelena Pavlicic (HUN).
During


GROUP5
Nagornyy Artem (UKR), Andrea Katic (SER), Vesela Kostova (BUL), Karolina Przybyla (POL),
During


GROUP6
Averbakh Viktor (UKR), Dunja Mitrovic (SER), Malgorzata, Kotula,(BUL), Nikolai Chatalbashev (POL), Rozsas Livia (HUN).
During


GROUP7
Chebotarov Oleg (UKR), Milena Veletic (SER), Vladimir Changulev (BUL), Roman Kubos (POL), Alexandra Sztipanov (HUN).
During


GROUP8
Nifontova Mariya (UKR), Nenad Dickov (SER), Plamen Trifonov (BUL), Monika Piechowicz (POL), Blazsovits Agnes (HUN)
During